The Ritz in Florida is now offering a massage for your dog for $130. While there are a lot of benefits to massage for both dogs and humans, $130/hour is pretty steep. Also, an hour massage is a long massage for a dog. If your dog has never had a massage, you are better off starting with a 5-15 minute one.
For some of the benefits of massage and chiropractic care for dogs see my post on how a chiropractor fixed Teddy’s back, after the vet said there was nothing we could do!